. But what happens when an error has slipped in? Or even worse, what if the whole concept of the newsletter was wrong? Don't worry, we're here to help you discover seven of the biggest email marketing mistakes and what you can do to avoid them... Email marketing mistakes you want to avoid avoiding the following mistakes will give you better open rates and prevent you from losing subscribers because they got fed up with your emails and unsubscribed. Boasting a 4400% return on investment, email marketing can be very profitable, which is why you really want to get it right from the start. So without further ado, here are our top mistakes to avoid: 1. Not seeing things from the recipient's point of view there is nothing worse than writing a newsletter for the company mailing list sole purpose of overwhelming recipients with marketing messages. It's the biggest sin of all and, believe us, it won't get you very far. Let's take the example of a mobile phone provider: when a new person subscribes to the newsletter, he will only need information about prices and new cell phones for a very short time. Indeed, this type of communication will only interest them as long as they have not signed a new contract. And then they probably won't need that information for at least a year. With that in mind, it makes no sense to constantly Bombard them with the latest cell phone deals. The most sensible option would be to contact them with helpful messages about the services available to provide added value. Other email marketing mistakes in this vein include: sending newsletters that are too long and rambling: fortunately, current email clients, such as gmail, will automatically shorten the message in this case. Too frequent sending of newsletters: your customers don't care that you agreed to send the newsletter once a month during the marketing meeting. If you don't have anything interesting to say, don't harass your customers just for fun. Sending multiple emails per day: this often happens if you have automated emails set up, but still send