Pathos focuses on how an argument is presented, how the argument is delivered, the character and personal qualities of the speaker, how the delivery of the argument is formatted, and how the argument is connected to the audience. Pathos includes rhetoric in its broader sense, including character and emotions of the speaker, imaging and framing, how an argument is delivered, measures of justice and equity, audience perception, and time. Also, pathos is what Aristotle refers to as the effective cause of persuasion. Aristotle said that pathos can influence an argument, persuading the audience to agree with the reasons.
While Aristotle describes three components to rhetoric, the art of rhetoric today can often use all three components. The three components are not rigid or fixed, but how they are employed can change depending on the situation. For example, a government official might use all three components, while a preacher uses only Logos and Ethos. Logos and Ethos are closely related to content and message, while Pathos is more fluid. It can include manners, such as being smiley to influence the audience, or it can include gestures, emotional expression, or framed by characters. In fact, what you say, how you articulate, the way you characterize your argument, and how you express your argument can all have an impact on the outcome. 7211a4ac4a