In the purchase phase Digital marketing agencies know very well that most searches today are done through a smartphone, so the responsive design of your website has to be up to date so that the buyer who reaches it can carry out their operations. on it without it turning into a nightmare. It is not for nothing that most users claim that when the process of purchasing their product becomes complicated, they leave the purchase there and abandon the cart. For this reason, try to reduce the purchase steps, organize the call-to-action buttons and make everything simple for your customer.
Amazon is a great example of how to sell online. Include the largest number of payment facilities on your page. For example, Shopify or Tienda Nube are two tools that include many executive email list options and you only have to activate the ones you want. The purchase process does not end there, the shipment of the product is also important. Try to make it as fast as possible and that you can respond quickly on peak dates such as Christmas or Black Friday, make it clear to your buyer how long it will take for them to have their product in hand. If, on the contrary, you sell a digital product such as an online course or training, you also have to take care of the aspect of access to it, the generation of keys, users and any other type of step. We repeat, be transparent and inform your client how long they will have access to it.
In loyalty You have to innovate and keep the customer attentive, and you can achieve this with periodic shipments of offers, discount coupons, special codes for future purchases, etc. A key point that digital marketing agencies attack is customer service and that even at this time it continues to be an Achilles heel for many companies. There are thousands of comments on social networks about abuse, and even insults that users have received, is unheard of. In that sense, sanity, calm and patience are key to handling difficult situations. Remember that negative comments will always be there and will exist, what you have to take from them is the experience of how to improve your services to avoid repeating those mistakes in the future.